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Why Advertise With Us

Find it local. Find it fast!


*** Advertising on the Internet ***

If you own or manage a local business, we can help you grow your business, including one you run from your home. We provide unique, innovative, and affordable ways to target the customers you want to reach.


How to drive more customers to your business!

Take advantage of our marketing expertise and let us showcase your business to thousands of Fairfield area residents and visitors. You don't need a website to benefit from the vast online market. But if you do have a website, we'll drive more customers to your site and to your business.

Whether you want to establish your own website or increase your existing website's traffic, we have a solution for you.

Fairfieldcityguide.com's searchable Business Directory, high-visibility rotating banners at the top and bottom of our pages, and spotlight block ads on selected pages of our site are available to viewers 24 hours a day, 7 days a week, and 52 weeks a year.

We attract viewers to the Fairfield area in most major search engines and by paid online advertising of our site, ensuring that your business gets the best possible exposure. We spend a portion of every advertising dollar promoting the site and driving traffic to your business and to your Web site.

They view the site for the content!

  • Local News
  • Humor
  • Weather
  • Local Events
  • Public Affairs
  • School News
  • Church News
  • Club News
  • Recreation
  • Sports News
  • Photo Contests
  • Classified Ads
  • Real Estate Listings
  • Business Listings
  • Garage Sales
  • Neighborhood News & Events
  • Human Interest

  • Local Business News

Viewers are searchers for content!

Most searchers are window shoppers. If they don't like what they see in the window, they won't be coming back. Without good content, our site becomes a ghost town with a big "Road Closed" sign in front of it. So with us, content is priority one!

It's the content that drives people to our site. Even if they use a search engine to get here, what good does it do if Google refers a million visitors to our site if they don't find what they're looking for? So Fairfieldcityguide.com concentrates on good content, so our local viewers keep coming back. And keep seeing your ads.


Why Are Internet Viewers Online?
Viewers want to pick what they see, not what newspaper editors and TV producers pick for them.
  • Over 220 Million People in the U.S. now have Internet Access in their Home. Source: U.S. Dept. Commerce
  • Total Online Retail Sales for the 1st Qtr. of 2004 was 15.5 billion dollars? A growth of 28% over 1st Qtr. of 2003. Source: U.S. Dept. Commerce
  • Small businesses who use the Internet to promote & sell their goods & services have grown 46% faster over the past two years than those who do not promote on the Internet? Source: U.S. Dept. Commerce
  • 87% of online users depend on the Internet to access LOCAL information? Source: Digitrends
  • 52.7% of users of an online Business Directory visited a merchant as a result of what they saw in the online Directory? Source: Harris Interactive
  • 85.5% of users of an online Business Directory would recommend the site to friends & family? Source: Harris Interactive
  • 74% of adults are searching an average of 9 hours a week!   Source: Harris Poll
  • Less than 50% of people in the United States read newspapers daily.Source: Washington Post


Why do Businesses Advertise?

  • Businesess advertise to present their message to TV & Internet viewers and newspaper & magazine readers.
  • Because viewers and readers seek content: news, pictures, information, and advertising.

But . . .

  • Viewers are replacing readers and now outnumber them.
  • Viewers are turning to online sources for content and advertising.
  • Online viewers search and select online sources of content and advertisng -- if and when they want it.
  • Online advertising is the only source available to them that fulfills this requirement.

"Print is dead"

"Print is dead," Sports Illustrated President John Squires told a room full of newspaper and magazine circulation executives at a conference in Toronto in November, 2004 . His advice? "Get over it," meaning publishers should stop trying to save their ink-on-paper product and focus on electronic delivery of their journalism. The Washington Post provides statistical evidence of the drop in newspaper readership. It looks at the percent of people reading a newspaper daily in 1967 and in 2004, broken down by age group.

Age Group

1967 Reader rate

2004 Reader Rate

18-24

70.8 %

39.0 %

25-34

72.7 %

38.8 %

35-54

81.0 %

53.0 %

55+

75.5 %

67.4 %

The Washington Post reports that "newspapers are struggling."


Fairfieldcityguide.com provides viewers a choice.

Unlike print advertising, which is one-and-done, tossed out with the household trash, online advertising is online 24 hours a day, 7 days a week, 52 weeks a year. It's there when viewers want it and search for it.

Unlike broadcast advertising, which has a shelf-life of just seconds and must be repeated--and paid for repeatedly--to get people to remember it . . . online advertising is online 24 hours a day, 7 days a week, 52 weeks a year. It's there when viewers want it and search for it.

The key is THE content!

Fairfieldcityguide.com  offers many great things to viewers, ensuring that they return again and again! Your advertising is online around the clock all year long, at a fraction of the cost of traditional print and broadcast advertising, which have a limited shelf-life.




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